Red Bull Energy Drink Essay -- Business Marketing Case Study, solution

Red Bull is an energy drink that doesn’t do well in taste tests. Some say it’s too sweet. Others just shake their heads, saying, â€Å"No.† Its contents are not patented, and all the ingredients are listed on the outside of the slim silver can. Yet Red Bull has a 70 to 90 percent market share in over 100 countries worldwide. During the past 15 years, the drink has been copied by more than 100 competitors, but such companies as Coca-Cola and Anheuser-Busch have been unable to take market share away from Red Bull. Says Red Bull founder Dietrich Mateschitz, â€Å"If we don’t create the market, it doesn’t exist.† Mateschitz’s secret to creating a $1.6 billion worldwide stampede for Red Bull lies in a highly ingenious â€Å"buzz-marketing† strategy that herds consumers to exclusive and exciting events that get high media coverage. Red Bull supports close to 500 world-class extreme sports athletes that compete in spectacular and often record-breaking events across the globe. Mateschitz explains, â€Å"We don’t bring the product to the consumer, we bring consumers to the product.† Today Red Bull is a powerful global brand and very few customers know the story of the highly talented, creative and determined salesman, publicity-shy Dietrich Mateschitz. Tiny Austria’s only billionaire, Mateschitz located his office in the quaint lakeside village of Fuschl, near Salzburg, Austria. His architect is currently building a new office building in the shape of two volcanoes. His collection of 16 airplanes is located in a steel and glass hangar, which serves as an aviation museum and the home of the Flying Bulls at Salzburg Airport. He tries to keep it down to working three days a week. He likes to keep things simple. The size of his headquarter staff is only 200. Mateschitz farms out the production and distribution of the 1.5 billion cans sold worldwide. The total number of employees worldwide is only 1,800, which brings the sales volume per employee close to a million dollars. Mateschitz not only generates brilliant sales and marketing ideas, he is equally talent ed in the execution of the biggest and boldest business ideas. His latest project involves a $1 billion motor sport and aviation theme park in Styria, Austria. Dietrich Mateschitz founded the Red Bull company. According to company legend, the idea for Red Bull came about as Mateschitz sat at a Hong Kong hotel bar in 1982... ...key to remaining market leader in the energy-drinks business. Last year, Coca-Cola, PepsiCo and Anheuser-Busch, an American brewer, each launched an energy drink, attempting to get a slice of the market in which Red Bull currently has a 70-90% share. Mr Mateschitz is not worried. â€Å"The market isn't generic; it doesn't exist if we don't create it. It's a branded market,† he says. Keeping cool Mr Mateschitz now plans to spend two days a week coming up with wacky ideas to promote Red Bull. Already, the company sponsors an annual Flugtag, when contestants build their own flying-machines and leap off a parapet into water, true to the Red Bull slogan: â€Å"It gives you wings†. His latest project is to build a huge glass hangar at Salzburg airport to house his collection of ancient aircraft, including a DC-6 that once belonged to Marshal Tito, and to host airshows.  £Ã‚ £ That will change. â€Å"We have to go for diversification and acquisitions, and we are investing lots in R&D. We already have concepts and brand formulations for five years' time,† says Mr Mateschitz. But if Red Bull becomes a sort of Austrian Coca-Cola, that carefully cultivated ethos will vanish like bubbles in the brew.

Essays on Rape -- Catharine MacKinnon Susan Estrich Essays

Essays on Rape Only Words, by Catharine MacKinnon is a collection of three essays; each essay argues her claim that sexual words and pictures should be banned instead of Constitutionally protected under the First Amendment as free speech. In her first essay, â€Å"Defamation and Discrimination,† MacKinnon takes the stance that pornography is sex, and should not be treated as speech, but as a sexist act. She claims that pornography is an action, just as, â€Å"a sign saying ‘White Only’ is only words, but †¦ it is seen as the act of segregation that it is.†(MacKinnon 13) MacKinnon claims that other action words, such as death threats, are banned, pornography should be banned as well. According to her essay, pornography rapes women. First, the photographers select already victimized women to be photographed, and thereby re-victimizing them. Then each man who views the pornography uses the ideas he attains from it to force his own sexual partner to perform the acts in the pornography. In the second essay, â€Å"Racial and Sexual Harassment,† MacKinnon states, â€Å"if ever words have been understood as acts, it has been when they are sexual harassment.†(MacKinnon 45) She explains how written words can have the same effects on a reader as an action. They can evoke the same fear and violation as a physical threat of rape. In her final essay, â€Å"Equality and Speech,† MacKinnon suggests that the words as actions that she has describes in her previous essays should be subject to a group defamation lawsuit. She states that the Constitution protects speech that promotes sexual inequality. She feels that the Fourteenth Amendment should cover the discrimination allowed in the First Amendment. Susan Estrich’s Real Rape is an essay preaching proposed changes in rape statutes. Estrich first describes, in great detail, the history of rape legislation in England. She follows pertinent cases through history, citing changes and analyzing the effects of those changes. Estrich bases her findings on summaries, dissents, and other legal documentation. She then describes the current law, and evaluates how it has changed the way in which the court views rape. Throughout her essay, Estrich makes a distinction between classic rape and simple rape. She defines the former as aggravated rape by a stranger, and the latter as rape by a date or acquaintance. Estrich focuses on simple ... ... although it can be used to hurt, it can also be used to bring aid and information to those in need. Imposing limits on freedom of expression would dampen our nation’s uniqueness and suppress the voice of the people. Her idea that pornography acts as sex and can therefore be banned because it is no longer speech is ludicrous and rash. The repercussions of such an amendment would change our society to one of ultimate government control. The examples that she gives to relate pornography to racism are limited in scope. She suggests that because Henri Matisse’s â€Å"The Blue Nude†(Matisse) portrays an unclothed female that a man may, in her words, â€Å"get off on,†(MacKinnon 58) it should be banned. The line between art and explicit pornography is not one that the government should be able to draw. The government should, however, protect victims from physical acts of rape as Susan Estrich describes. Bibliography: Estrich, Susan. Real Rape. Cambridge, Massachusetts: Harvard University Press, 1987. MacKinnon, Catharine. Only Words. Cambridge, Massachusetts: Harvard University Press, 1993. Matisse, Henri. The Blue Nude. The Baltimore Museum of Art, Baltimore, Maryland.

Divorce :: essays research papers

They’re getting a divorce What do you think of when you hear about a single mother raising her three kids? Usually, people think of a deadbeat mom, and low life, rebellious kids. However, in my mother’s case, you see an independent woman, who is confident in her kids and in her job. My mother isn’t the kind of parent that you would see in the newspaper for killing she was desperate for money or love, or too depressed from a divorce to care for us.   Ã‚  Ã‚  Ã‚  Ã‚  Living in my house as a youngster was rough. The holidays were the worst. My parent fought about everything, from the Christmas tree, to the turkey on Thanksgiving. Nothing was ever â€Å"normal† in my home. The day my parents got divorced was probably the best day in my mother’s life. It was most likely because she wanted to make my brother’s life and mine easier. Because we would no longer have to hear the screaming and yelling at three AM about the house not being clean. My mother was a happier person when she wasn’t fighting with my father. And the house was a lot quieter.   Ã‚  Ã‚  Ã‚  Ã‚  I’m sure my mother had been thinking about divorcing my father for sometime. But, why hadn’t she done it when all hell broke loose? Or when all the fighting had started? That question still burns in my brain. I know things would have been worse if they had stayed together. My mother and my father were completely wrong for each other. My mother was all about organization and my father was just a big mess.   Ã‚  Ã‚  Ã‚  Ã‚  As for us kids, we turned out pretty well. Even though some of my childhood years were hard, the rest of those times were golden. My brothers and I got along with each other very well. When my mother was at work, my older brother (who is about four years older than me) took care of my younger brother and I until she got home around five. My older brother is now at the University of Santa Barbara, studying to be a screenplay writer. My younger brother attends College Park, and is focusing on school, football and wrestling.   Ã‚  Ã‚  Ã‚  Ã‚  I would not call what happened between my parents a failure. I would call it THE INEVITABLE. Once upon a time, we all dreamed of the perfect family that had a big house surrounded by a white picket fence and a dog that would never run away.

Bacteria: Good or Bad?

In the world, some people see bacteria as something that is harmful and that causes nothing but illness and infections. Bacteria can actually be helpful as well. It can provide vitamins to your body, help digestion, destroy bad organisms, help make medicines and also help out with the environment. In this research paper, it will describe two bacteria that are helpful and sometimes harmful to humans and the environment, which are E. coli and Lactobacillus Acidophilus. E. coli E. coli is the bacteria that live in the intestines of humans and animals. It and other bacteria help develop the body and keep your intestines healthy. It also provides vitamins to the body. But, E. coli can also cause food poisoning and infection of other parts of the body. It can cause kidney failure, anemia and urinary tract infections. It can get into food and water and cause us to become ill. It can also be passed from contact with another person if they haven’t washed their hands. E. coli may keep people healthy, but it only works that way if they know how to maintain good health and stay clean. Lactobacillus Acidophilus Lactobacillus Acidophilus is the bacteria found in dairy products, intestinal tract and the mouth. It helps digestion and protects the intestines from the harmful bacteria. It breaks down the bad bacteria and destroys them from becoming a hazard to the environment. Acidophilus also stops diarrhea and constipation and also protects women from yeast infection. In conclusion, there are many bacteria that can be both harmful and helpful, other than the two bacteria that was previously discussed. Bacteria can cause sickness, but it can also cure it. It can help you to become healthy, but it can also make the body and environment deteriorate. Bacteria are needed to survive and people can’t live without it.

Alcohol Abuse in the Work Place

There are individuals suffering from too much stress or worry that would resort to drinking alcoholic beverages to calm their nerves . There is a feeling of relaxation upon taking alcoholic drinks and this is true with moderate amount of intake.Excessive drinking by employees will cause hangovers, a real   pain in the workplace. Heavy drinkers employees is an expensive problem for many business   and industries worldwide brought by their absenteeism. The losses includes productivity, injuries and additional claims on health insurance.The moderate amount of alcoholic   drinks like a   single or two glasses   of wine, a shot of vodka, beer, whiskey or   whatever drinks with alcohol can relax an employee after work but the excess intake maybe a defense against   life problem. Alcoholic abuse become an issue and a serious one in the workplace.When an employee was   hooked into alcoholic drinks, he cannot face the day without alcoholic drink even early in the morning, cann ot attend   a social or professional meeting, conceal how many bottles he drank or in denial about his drinking. The cycle   of excessive   alcoholic drinking   will continue   that will   lead   to job   loss, financial worries, loneliness, divorce and may even jeopardized   a marriage relationship (Bartholomew 89).Many of the excessive alcohol drinkers doesn’t realize that   their vicious cycle of   drinking can create a feeling of depression And   they can only overcome the feeling by   drinking and drinking until there is a feeling   of numbness. Further depression leads to   increase intake of alcoholic drinks.Alcoholic   abuse at workplace   will be explored and analyzed to understand the reasons, symptoms   and possible plan of actions to correct and prevent excessive   drinking. This study   will be of significance to many individuals who are currently hooked with alcoholisms, students of social sciences, families and relatives of alcoholic drinkers and the entire society.DiscussionEvery individual have a choice if they   want to have   alcoholic addiction. Alcoholic abuse in the workplace   does not only harm   the excessive drinker but   threatens   the company   and co-employees safety , affects   their job   performance and result to great loss in productivity (Lehman 88).The immediate superior and co-workers   of alcoholic employee are into an awkward   position to decide whether to report their   alcoholism or to cover up their mistakes. There   are circumstances that   employees does not drink at   the   workplace but   prior to work reporting   were   already   equipped   with full tank of alcoholic drinks inside his body, this will   definitely affect   the   individual’s job performance, prone to accident and became less productive. The workload are not accomplished on time and other employees are affected by work backlogs.There are many sign s and symptoms that an employee is into alcoholism while at workplace such as unexplained, prolonged and frequent absences, prone to accidents while out or in at work, reduced productivity, overreactions to criticisms, suspicious of other workers, erratic work patterns, hard to conceal hangovers   in the   morning, indifference with   personal hygiene, exhausted easily, slurred speech and  Ã‚   unsteady walking. The signs of physical deterioration and loss in productivity are prominent. There are circumstances that   other co-workers who covered up the alcoholic drinkers, lend them money   and   patched their work load (Bartholomew 89).This instance will not be of help to alcoholic drinker at the workplace for they have all the chance to continue their bad habits of drinking. Other co-workers will attempt to handle the situation of alcoholic employee and will not seek assistance or advice from qualified personnel of the company.This act of co-worker is not enough to co rrect the alcoholics from their vices and it is advisable to report their co-worker (Shinderman 65).. The threat   of losing his job is present but it may be the other way around, he may intend to seek help from qualified personnel and correct the wrongdoings.The employers of alcoholic drinkers have much larger problems than their afflicted employee and it is detrimental to the company’s productivity. Absenteeism for employees under the influence of alcohols have higher percentage than other employees, prone to claim more sickness benefits and account that intoxicated people are   more prone to   accidents at workplace.The incident of alcoholism was not limited to lower level workers but even those employees in rank positions are prone to alcoholism (Lehman 86). Taking steps   in assisting the alcoholic drinkers at workplace is significant in preventing their addiction to   alcohol and possible remedial action that would not only beneficial to the employee but as   well as   to their co-workers and families. The workplace is one of the community’s vital component in changing the attitudes of alcoholic abuse victims towards an intoxicated consumption of alcoholic drinks (Bartholomew 91).Paying   close attention to   alcohol abusive employees   of   the company is an approach to warn the alcoholics that a company can enforce action against   alcohol abuse. Interventions by   employers such as   talking   directly to   alcohol   intoxicated   employee and informing them of possible   actions for their   misdeeds can improve the rate of recovering from alcoholism. Alcoholism can be   regarded as a health issue   but at   the same time is an integrity issue in the corporate world. By helping an alcoholic employee at workplace is a plan to restore the confidence of the company and the employee himself.Creating positive changes in workplace will only happen with alcohol-free policies, programs and possible c onsequences at workplace. Improving the worker’s environment will provide benefit to every one at in the workplace (Lehman 89).A clear message that employee’s alcoholism is not only his problem but the entire company’s problem and working together to solve alcoholic abuse will be one of the best course of actions.Various conditions and situations accompanied alcohol abuse, an example is an alcoholic employee with mood swings and depression   and its can be observed when he is having difficulty to focus on his work and meet   their schedules. Outburst of temper, restlessness, poor attention to details, impatience, tolerance to boredom, disorganized thoughts and working table, impaired concentration, procrastination, inability for relaxation and no follow through are symptoms that an employee is into alcoholism.Alcohol abuse is a kind of psychological disorder with an individual’s difficulty to control the excessive intake of alcohol with recurrent nega tive outcomes. The amount and frequency of alcohol intake may differ from one individual to another but the pre-occupation with alcohol with negative effects matters.The urbanization of a society explain the theory that alcohol has been discovered and utilized as replacement for unclean water reservoir   and it is not surprising that there are individuals with high alcohol tolerance (Bartholomew 94).The range of alcohol abuse damage   the different aspects of an individual life and possibly others. The overabundance of alcohol will have an impact on the physical aspect of an employee such as cirrhosis of the liver, alcohol dementia, heart disease, sexual dysfunction and even death. In social aspect, the impact of alcohol abuse includes jeopardy in marriage, divorce and anti-social behavior because of alienated consideration by the society.In terms of economic, there is a possibility of losing one’s employment, poor judgment, incapacity to pay the living quarters and finan cial difficulties. Alcohol abuse may also have legal consequences when an individual was charges for public disorders or driving under the influence of liquor (Lehman 85).The emotional consequences of alcohol abuse will damage the relationship to their children when father or head of the family is the alcoholic, chance for verbal abuse to his coworkers and family members and lose of one’s self respect.

Response to Journeys End Essay

In the novel Stanhope has the most physical status, not just because of his rank but also because people look up to him. Stanhope may rank the social hierarchy level amongst his fellow comrades but inside he is emotionally distraught, he does not show this and somehow stays head strong, on the other hand there is Hilbert who is tired and has lost all hope and hates the war and then decides he would like to pull out claiming that he has neuralgia but he is just trying to find ways to get home. To create a dugout like entrance we set up a few plinths on top of each other and the lined chairs up behind it creating a walkway which was on the width of our shoulders, this helped us to show great emphasis in our gestus as we clambered in and out of the trench. Workshop Two – Lighting/ Staging Our stage set was very minimalistic so that we could re-create what it would be like to be in a trench, to help us adapt and realise this we set up chairs as a border and them established a rule stating that venturing outside the border was ‘forbidden’. For our play we had only a few lights on stage, we did this to try and achieve the same amount of minimal lighting just as it would be in the trench. In one of our lesson we even used live candles to help build the low lit and damp surrounding of a trench and we also cramped all of the furniture together to make ourselves adjust to such a small so space just as the soldiers would have had to in journeys end. Workshop Three – Crosscutting In our third work shop we focused on the dramatic explorative strategy of cross-cutting, first we assembled ourselves into groups with sizes of 2-4 people and then we had to take a scene from the book and re-enact it using the dramatic strategy of cross-cutting. My group chose the scene where Riley dies from a battle wound. To add the element of cross cutting we showed a small part of the scene where riley dies and then we had 2 other scenes which showed his arrival to the regiment, and an argument with Stanhope. The final scene which was a vital part to our short performance included an extended, and more detailed version of riley’s death. The way that we used cross cutting helped us to raise tension in the audience and also made the audience assume a conclusion to our piece or build assumptions on what it was about, but the catch of cross cutting is that no matter what the audience may think the actors always have the ability to twist the last scene and maybe even end the performance on a cliff-hanger. Workshop Four- Hot seating In our fourth workshop we used the D.E.S ‘Hot seating’ so that we could have a better understanding and wider knowledge of the characters in journeys end, the vital part of hot seating is that you do not just pretend to be your chosen character but to put yourself in the characters shoes and wield the characters personality, habits and lifestyle. In the work shop we split ourselves into groups of four and then took on characters in the book that we did not know a lot of information about so that we could gain a greater insight into what that character is like. After that we asked our characters questions in which they would have to answer just as their character would as if they were in the same setting as in the book, this gave the other members of the group a chance to note down information on what the character’s personality is like and what their thoughts are in the book. After we had hot seated each member on their chosen character we reformed with the rest of the class and did the same thing. I think that reforming the class and having a bigger audience was a very clever idea as it widened the variety of questions that could be asked about the character and also gave us a larger insight into the characters lives in the book. I feel this workshop went very well because it benefited all in the room and we all shared and therefore gained information on the personalities of the characters. Workshop Five – Forum Theatre/Still image/ Thought Tracking For our fifth workshop we used the D.E.S ‘forum theatre’, by using this strategy it enabled us to receive feedback from the audience live on how we could better our performance. Once we had received this feed back we put it into practise straight away. Our teacher also created a stage set using chairs which enclosed around the actors all around apart from the back of the stage this made us feel very exposed due to the claustrophobic effect of the stage. Our task was to perform a small part of the book so that we could receive feedback on how to better our performance, as each group performed their piece our teacher changed the positioning of the stage set too create a different effect on the actors. As we received feedback our peers changed the theme of our piece at one point from a sad and solemn piece to a comedic and vibrant one. Due to the sudden change in the theme it enabled us to improvise our lines and tint the tone and accent of our voices so that it would match with the theme. Another advantage of the change in them is that we all changed our levels and status when the comedic twist was incorporated. Overall I think forum theatre is a great, successful technique. It enhances your performance because you receive ideas and use them to improve your performance. Workshop Six – Still image/ Thought Tracking We used thought tracking because it helped us fully explain the particular theme of whatever still image we were trying to express, it also helps because there is a lot of unnoticed emotional tension within the atmosphere. By using this technique we gave our characters a chance to expresses themselves in a way that they are too afraid to in front of their fellow comrades. Emily Davison: Protests Workshop One – Narration This workshop was focused on Emily Davison who was a famous suffragette, who gave her life to stand up for women’s rights. In our workshop we worked together as a whole class so that we could introduce many different characters that held different views on the thoughts and actions of Emily Davison. Our teacher gave us some information on the history of Emily Davison and her struggle for equal rights amongst the women and men of Britain. We were then to act out a small scene by improvising with the information that we had received, sir picked two people to start the scene and gradually assigned people to join them but first he gave each person a role. As we were all eventually in the scene he started to narrate and tell us what we were to do by telling a story, this helped give us an understanding of each character which helped us to produce the scene with ease although we had no formal script. Next we were all split into two groups and then we had to act out a key event in Emily Davison’s life with my group which consisted of four others. Our group had decided to recreate the time when Emily Davison was sent to prison for the second time and was almost drowned in her cell, one member of our group became the narrator and the rest of us acted out the scene but we also included still images and thought tracking to equally express the emotions flowing through the character at the time. Workshop Two – Devised Piece/ Role-play In the second workshop we had to devise a piece using the information we had received on Emily Davison’s history. We were split into groups of four and then we had to plan on what we intended to do, we decided on having 4 scenes in our performance which explained a mass sum of Emily Davison’s life in a short amount of time I think that as a group we acted smartly as to only include vital events in her life as it was paramount to the last scene which was very tense; 1. The school classroom that Emily taught in. This included a monologue where a member of our group played as Emily who was talking about her aspirations for the future. 2. A demonstration march to campaign for women’s rights. This is after she gains followers who believe in equal rights for women as she does. 3. The prison where Emily was horribly mistreated in. This scene shows the pure brutality of the struggle that Emily Davison went through. 4. The race track where she died through an act of marty rdom. This scene shows how far Emily Davison went to stand up for what she believed in and unfortunately she paid the ultimate price for it. All of these scenes we included the vital key parts that were needed to help the audience to understand the life, death & history of Emily Davison. To develop our piece we used dramatic explorative strategies like chorus were we all joined in when shouting at another member of our group during the performance this helps to express the characters emotions or the theme of that particular moment in the play. At one point we also used thought tracking so that we could express the characters inner feelings i.e. when Natalia (Emily) is arrested by the police and taken to court she uses the thought track as an opportunity to make the audience aware of her emotion at the time. By developing our own piece based on the history of Emily Davison it allowed us to build our own perspective of her personality and the many troubles that she faced throughout her life. Workshop Three – The Race Track – Contrast In this workshop we had to explore the aspects of each characters physical/emotional level by using contrast, our teacher also gave us some rope as a stimulus and we were asked to incorporate it into our piece. As a class we decided to use the rope as a way to split the characters in a social aspect i.e. on one side of the rope we had the women and on the other we had the men. To show mass contrast within the group of women we had Emily Davison and two of her fellow campaigners placed away from the large group of housewives. Over on the boys’ side most of the men who were betting on the race standings were focusing on a member of our group who used physical theatre to interpret that she was a horse by using a mask and using incorporating the element of gestus and physical theatre. The rope is a very strong stimulus because its shows highlights the ability and how easy it is to divide relationships, emotions and even society, this was strongly shown in our performance when Emily ran in front of the horse and both sides stopped in awe and then in chorus whispered ‘the woman†¦Ã¢â‚¬ ¦.the horse’ eventually this whispers grew into shouts and then everyone rushed over to tend to the horses needs. This particular moment shows how in those times society was a lot different and women were seen as second class citizen. Although Emily Davison wanted equality for all women, not all women agreed with her and some were very comfortable with their life at the time we showed this in our performance by having a member of our group who played the role of a housewife do a thought track which expressed her hate for what Emily Davison was doing. I think that the rope as a stimulus helped us greatly to bring across our point society’s clear line between how women and men were respected and seen at the time. The rope also represented how divide society’s thoughts were at the time and that only material things such as horse racing we greatly prioritised over the life of a woman who stood up for what she believed in. Rosa Parks: Ride to Freedom Workshop One – Bus Boycott – Marking the moment/ Still Image/ Thought Tracking In this workshop we watched a short part of the film ‘Ride to Freedom’ its about the moment when Rosa Parks was arrested for standing up against being prejudiced for refusing to give up her seat on a bus for a white person. Our class was split into half and then we worked in groups to recreate the scene that we had watched. Although we had ample opportunities to use many elements of D.E.S we went too far and tried to cram too many things in our performance. Unfortunately the fact that we had so many D.E.S strategies conflicted with the fact that we all had to remember our cues, due to lack of organisation our performance was very slow and robot-like because everyone was trying to do too much that even when improvisation was attempted it greatly lacked in co-ordination which also led to the mass confusion within our minds when on stage. There were some good moments in our performance i.e. we used split staging well when I left the scene to get the police officer and everyone on the bus was still carrying on trying to get Rosa off the bus, but other wise I was not very happy with the way our performance went and I have also learnt a lesson and that is not to over complicate things. Workshop Two – Devised piece/ Chorus/ Levels / Signs In this workshop we worked in groups of fours and were given a poem to use as a stimulus, the poem was made by a famous author called Maya Angelou. We incorporated the theme of the Rosa parks story with our stimulus and created a short performance. First we read the poem and decided as a group to only use lines than empowered the mental status of our characters as it would help us greatly in our use of physical levels we also had many elements of D.E.S Within our performance we decided to use chorus so that we could help the audience realise the passion that our characters had for what they believe in, as a group we had also decided to do our best to maintain a simple bold and stern voice when saying our lines so that we increased the depth of anger that we were portraying to the audience. At the end of the performance we all stood at different levels on plinths which gave the impression that we were physically and emotionally rising higher and higher by the end of the play all of us were standing at attention showing great power through the since of our bodies. Through the positive feedback we received from the audience we could tell that the way in which we had used DES was very successful and that it was a great help to us as many of the audiences feedback pointed out to us whilst being briefed about our performance. I think that by us using a stimulus it helped us to build a story around it in a way that we felt comfortable and therefore I feel that is why this was success. Workshop Three – Physical Levels/ For this workshop our class was split into two and were given a stage to use as a stimulus as we continued to explore our ideas on the theme of Rosa Parks, our teacher also gave us a set of plinths that were all on different levels, he also said that we were only allowed to stand on the plinths throughout the whole performance limiting our movement on stage. Our main objective was to create a piece that used all the themes and aspects from our other two workshops on Rosa parks. Before we started to build our story we assigned characters according to our own strengths so that we would be able to achieve the best we could when it came to developing lines that our character would say. To gain the most out of our performance and to use as many useful D.E.S and different drama techniques so that we could enhance the quality of our performance. Our group decided to use thought tracking and still image to play out the scene of when Rosa Parks challenged the bus driver and was arrested and as our space on stage was limited we had decided to use thought tracking and split staging to make our performance effective. All the characters voiced their opinion on Rosa parks refusal to move out of her seat and then one member of our group narrated a scene so that we could add the element of split staging to performance. When we had received feed back from our peers they had greatly expressed their positive views on our use of staging and that having a narrator helped to tell what was going on due to there being a lack of conversation within our performance between our characters. I feel that due to the great organisation of our group and selected role assignment that we were able to pull off the performance well. Pitmen Painters Plot The Pitmen Painters was a spectacular historical/ cultural play about a group of miners in the 1930’s that lived in Ashington which is a small town by the cost in Newcastle, it is about 5 men and an unemployed teenager who through art classes explore their own hidden talents using their emotions to express themselves through painting. Through the play they also develop mentally as people and eventually start thinking g a lot more positively and see the world as a place full of opportunity. Sub – Plot Out of the whole group of miners Oliver Kilbourn is the main character as he is quick to become a pawn to the appreciation of real art. His talent in painting and interest also increases due to their raise in public awareness and eventually he meets a rich collector called Helen Sutherland who is a dear fan of his work, they grow to become good friends but hit a bombshell when Mrs Sutherland ask Oliver to come out of his life-long job of being a miner down in the pits to becoming an artist and working when he wants. Angered by the arrogance that Mrs Sunderland is posing although she is unaware of it at the time he declines the offer and loses his temper, but then apologises at a later date and then sets up a union for the miners to help better not just his future but his new found friends and the rest of the pitmen in Ashington. Staging The stage that we watched the performance on was simplistic and very small compared to the size of others that I have seen at other performances. The scene had only two entrances and exits through which the actors walked through they were placed at the back of the centre stage and on the stage left. Although there was a great shortage of space all of the actors did use the stage appropriately and to their advantage i.e. during a scene where they are all assessing each others art work the way that the chairs are positioned and the strict border lines that the actors stuck to when moving clearly suggested the length and width of the room. Lighting I feel that the lighting used in the performance was excellent because it did not just have the house lights on to show where the actors were, they also had spotlights of many colours which were used in certain scenes which helped set a range of different atmospheres on stage and in the audience. For instance during the scene where all of the miners go to see an exhibition on traditional Chinese art a white spotlight immediately shone on the faces of the whole group, and then they all froze and listened to Oliver’s monologue which described the piece of art in a very intense way this also empowered the audience to feel the same passion for the piece as the character did on stage. An overhead projector was also used throughout the play to show the audience the name of the each scene before it started. It was mostly used though to show the pieces of art that the pitmen had drawn, this was very smart because due to the size of the paintings the audience were unable to see the art , but this small setback was obviously countered by the stage crew with the use of a projector. Costuming Throughout the play most of the characters show a very clear line of division that suggest the difference of wealth between them all for instance the Leader of the mine George brown always attendee the art appreciation group in a nice suit and decent polished shoes with his hair slicked back, this tells me that although he works down in the mines he either is very wealthy or is a man with great pride who likes to look good. Professor Robert Lyon who comes down to run the art group in Ashington wears a variety of suits throughout the performance suggesting that he is wealthy and has a golden pocket watch on display at all times. Now although these two characters dress very well you can clearly notice the difference between them due to the way that they speak and how their body language is. Sound/Voice The performance did not have a lot of sound effects due to the fat that they purely didn’t need them and that due to the constant conversation that happened throughout the play it wasn’t appreciated, but neither was it missed. The characters voices included many different ranges of pitch and expression such as Helen Sutherland who is a rich middle aged art collector who is very wealthy; she speaks with a very sharp, squeaky but strong english accent which suggests that she was taught at a school and wealthy enough to afford an education. Oliver Kilbourn who is another pitman from the Ashington art group speaks with a heavy northern English accent and also spits his words and mumbles them a lot of the time, this infers to me that he may not be from a good background where the pronunciation of English is paramount in life and education. Just from the way that all of the characters speak I am able to build my own personality file on every one of them and develop my own ide as on what their characters are like.

American Diabetes Research Paper Essay

For this research paper, I chose the American Diabetes Association. There are three types of diabetes. Two of them are major. Type one is known as Juvenile Diabetes. It is where your pancreas is unable to produce insulin for your body. Juvenile Diabetes affects mainly young people such as children and young adults. People with type one must take insulin daily. (Type 1)The second type is known as Diabetes Mellitus. Diabetes mellitus is a metabolic disorder ensuing from the body’s failure to produce or appropriately use insulin. It affects mostly adults. People may get Diabetes Mellitus by heredity or lifestyle choices. (Type 2) Gestational is the third type. Women who are pregnant tend to sometimes have this because when women are pregnant, hormonal changes cause your cells to be less responsive to insulin. It is also taken as a sign for women they may have Diabetes Mellitus later on. (Gestational Diabetes) People were first diagnosed with diabetes in the late fifteenth century B.C. in Egypt. The first symptoms were found in 1552 B.C. Many thought diabetes was mostly a urination issue. It wasn’t until 1959, when the two major types were distinguished. (How Long Has Diabetes Been Around) The association itself was formed on August 28, 1940 by twenty six physicians. You can find many programs in all fifty states including the District of Columbia. (Nyondo) I chose to research this association for a few reasons. Diabetes is a huge epidemic that is affecting almost everyone in the world. Everyone I know either knows someone who has it, someone live with it, or they themselves have it. My father and grandmother both have type two. Seeing how it is affecting their lives, it also affects people they live with. It has shown me what diabetes can do to the way you live, eat and act and more. I am also aware of it because of them. They both told me and my siblings to be careful with what we eat. I would like to learn more about this association because  I want to learn how I can take part in helping my family and others with diabetes. I want to make a difference to them and everyone else fighting it. The research foundation was established in 1994 to raise huge contributions to fund diabetes science. Their commitment is to raise funds to improve people’s lives that have the disease. â€Å"100% of all research goes directly to support diabetes research.† (What The Research Foundation Does) There are three main programs to which you can donate. 1. Core Research Program- Investigator projects covering the full spectrum of subject matter in the field of diabetes. 2. Targeted- Donor-driven area of interest as deemed appropriate by the research. 3. General Research Program- Any areas of research currently approved by the association that have the greatest promise. (What The Research Foundation Does) They receive donations by holding up sales such as purchasing flowers for others, special dinners, Step Out, United Way, and direct mail. The cost of diabetes in 2007 follows: $174 billion in 2007 $116 billion- direct medical cost $58 billion- indirect $18 billion- undiagnosed $25 billion- diagnosed $623 million- gestational (Diabetes Statistics) The demographics they serve are everyone in the United States of America. The demographics of people with diabetes are listed as of the 2007-2009 survey: 7.1%- non-Hispanic whites 8.4%- Asian Americans 12.6%- non-Hispanic blacks 11.8%- Hispanic Among Hispanics: 7.6%- Cubans 13.3%- Mexican Americans 13.8%- Puerto Ricans. The years of age: 215,000/2.5%- under twenty years 23.6 million/11.3%- twenty years and older 13. Million/11.8%- men 12.6 million/10.8%- women The total prevalence of Diabetes in the United States: 25.8 million/8.3% – is of the population including children and adults. 18.8% million- diagnosed 7. Million- undiagnosed 79 million- prediabetes 1.9 million- new cases in people ages twenty and older in 2010. (Diabetes Statistics) You can contact the American Diabetes Association by emailing or calling them. By either one, you can request an information packet or have an interview. Their email address is AskADA@diabetes.org, and their calling center is 1-800-DIABETES (1-800-342-2382). Their hours of operation are on Monday, Tuesday, Wednesday, at 8:30 a.m. till 6:30 p.m. EST. Thursday and Friday at 8:30 p.m. till 8:00 p.m. (Contact Us) Diabetes is a huge problem for people of all ages everywhere. It has existed from early on and may soon affect everyone. I believe that more and more people are becoming diagnosed with Diabetes in America because of our nutrition and serving sizes. Americans today are indulging more in unhealthy food. With that, they rely on that food as everyday meals and soon, the serving sizes become greater in size. In addition, most Americans forget about the importance of physical activity. I believe that if more Americans are aware of Diabetes and what the effects are, they will begin to change their ways for the better. The American Diabetes Association is a great foundation because all of the donations go towards the research to support Diabetes. I am glad that I did this association for all reasons. They tell you everything about the association and how they are handling things. This shows that they do care about what people want to know, and they are not afraid of what they do. From what I have learned, the American Diabetes Association is one of the greatest foundations existing today, and will be for more years to come. BIBLIOGRAPHY â€Å"Contact Us.† diabetes.org. February 14, 2011. http://www.diabetes.org/help/contact-us.html â€Å"Diabetes Statistics.† diabetes.org. January 26, 2011. Web. February 10, 2011. http://www.diabetes.org/diabetes-basics/diabetes-statistics/?utm_source=WWW&utm_medium=DropDownDB&utm_content=Statistics&utm_campaign=CON â€Å"Gestational Diabetes.† Diabetes.org. web. February 14, 2011. http://www.diabetes.org/diabetes-basics/gestational/ â€Å"How Long Has Diabetes Been Around† diabetes.ygoy.com. January 11, 2010. Web. February 10, 2011. http://www.diabetes.ygoy.com/2010/11/how-long-has-diabetes-been-around/ Nyondo, Jane. Email. Email interview. February 23, 2011. â€Å"Type 1.† Diabetes.org. web. February 14, 2011. http://www.diabetes.org/diabetes-basics/type-1/ â€Å"Type 2† Diabetes. Org. web. February 14, 2011. http://www.diabetes.org/diabetes-basics/type-2/ â€Å"What The Research Foundation Does.† Diabetes.org. February 14, 2011. http://www.diabetes.org/news-research/research/ada-research-foundation/what-the-research-foundation.html